A research firm did a national survey to measure cell phone and technology use, and how to market it. Here's a quick breakdown of the results:
- Texters are 49% more likely to be between the ages of 18 and 24
- Texters are 24% more likely to be African-American, followed by 14% Hispanic
- Texters are 57% more likely to attend a hip-hop, rap, or R&B concert
I guess this is the part where I say I know how to text message, and I frequently do so (although it may take me 10 minutes to send one). Based on the above information, though, I don't think I quite fit the demographic. I'm slightly older than 24, I'm white, and I prefer Reba McEntire over Rihanna. Other than that, it looks like I'm more "hip" than I thought. I'm down with that!
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